Music Video Analysis (according to Goodwin theory)

This is my analysis of 2 music videos, according to Goodwin's 7-idea-theory.

The first is Katy Perry's "Thinking of You", and I chose to analyse this music video due to the major similarities the music video has with our coursework ideas, such as the plot line of a couple separated when the man is called away to war and the addition of a "new lover" in the artist's character's life. Our version of the plot will be modernised but both our music video and "Thinking of You" are narrative-ased but interspersed with performance shots of the artist. This music video will play a major role in inspiring aspects of our own video.

Lana Del Rey’s “Young and Beautiful” is of a similar genre to our chosen track, “Is he really coming home?”, although it is Indie Rock rather than Indie Pop. By analysing the video, we can get a feel for what Indie-genre music videos feature and use. We can use aspects of the video for inspiration or mimic them in our own video, and identify generic conventions of Indie-genre music videos popular with the target audience.


I also chose to analyse the music video because the tone of the video will be a great source of inspiration as both tracks have a theme of loss which is symbolised in Del Rey’s morose, sad voice.
The visual effects and lighting use din the video is also something I’m interested in exploring and testing on our footage, as well as Del Rey’s vintage, naturalised appearance we are eager for our artist to replicate.

Lastly, I chose to analyse The Pierces' "You'll Be Mine" because the genre of the track is Indie-Pop, identical to our song's genre, and heavily features abstract nature shots to fill-out the music video, a technique we want to mimic in our music video which we could get inspiration from. The music video also uses effects on its footage, which we are considering using as well. As a result, this music video will be ideal for inspiration and giving us ideas about what to do and how to do it for our A Level piece.