Technical Codes:
"As with your work on TV Drama, when analysing pop videos, it is important to consider the technical codes which are used to construct both the video itself and the representations inherent within it."
Camerawork:
"As with any moving image text, how the camera is used and how images are sequenced with have a significant impact upon meaning."
The Close-Up Predomination:
"As in most TV, this is partly because of the size of the screen and also because of the desire to crease a sense of intimacy for the viewer. It also emphasises half of the commodity on sale (not just the song, but the artist, and particularly the voice)."
Violet Hill, Coldplay
Very simple video, very visually dynamic in terms of its type of shots. There isn't much in the video aside from close-ups of the band and long-shots of the location and random movements of the artist.
Types of effects used:
- Objects wiping the frame = visually dynamic
- Keeping camera of the tripod
- Invisible editing
- Super 8 effects
- Semi-slow-mo
- Camera moves slower than the quick walking of the shots
- Extreme close-ups in varying levels of focus
- Cutting from extreme close-up to extreme long-shot
- Flash edits used to introduce new locations
Montage editing not continuity editing = Pop video
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