Website Research and Update

Here is what our newly developed website. Kirsty was the website designer and has done a fantastic job as far as creating a professional site that’ll appeal to our target market.

At this stage, she liked the look of the website but felt there was something needed, keeping the audience from gaining a real feel for Cara Smith as an artist. This is how the website looks before it underwent further construction.

She visited the websites of similar artists a second time to see if she could pin point what was missing from  our artist’s website. From doing this, she came to the conclusion that the website was requiring a white background and lighter font colours. Adding these, the website would come across looking cleaner, more inviting and make the artist stand out more, since the audience focuses more on the water-on-glass image previously acting as the background.

These are examples of the websites she investigated of other artists. Generic conventions include white text boxes, spaced-out structure, neat, clean font, large, central images of the artist and clear ways to navigate.

Adding these conventions will hopefully appeal our website more to our target audience and with any luck, garner us a bigger following.