Friday, 18 October 2013

Digipack Analysis

While conducting my research into digipacks, I found that they weren’t as popular as CD’s to make, despite the fact they were much more environmentally-friendly, made of reinforced cardboard. As a result, I chose to research albums of artists instead which are more popular, such as Nina Nesbitt (a soloist we’ve styled our artist on), Gabrielle Aplin, and Katy Perry, other Indie/Pop artists. Finding a layout of the whole album proved difficult and so I focused on researching album covers first, and published images of artists, to use as inspiration for our digipack.



Next, we researched the actual CD's and track lists of some artists we'd looked at and used for inspiration previously e.g. Nina Nesbitt, Eliza Doolittle, and Taylor Swift. We can glean inspiration from the actual CD's and Track List aspects of the digipacks which'll be useful when designing those parts of our own digipack.



A seemingly common convention of Indie-Pop albums, regarding the CD's, is that they are simple in design. Both the CD's are plain, with a block colour background and simple, constant font which links to the Front Cover design e.g. Eliza Doolittle's CD relates to the Front Cover because it uses the same baby pink and grey background, whereas Nina Nesbitt's album shares the punky font and use of a bright red colour.


Taylor Swift's Track List is also interesting. The panel is related to the title of the Album, heavily featuring the colour red which happens to be the title of the album "Red". The track list uses the same image of the artist as the front cover, but with a colour wash, and the font is shared as well. The colour of the text switches between red and white and the whole panel is fairly simple in design, easy to read and attractive in a toned down, subtle way, rather than being too in-your-face.

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