Analysis of "Ambitions"

"If somebodies going to make it, then that somebody ought to be you"


5 things I expect to see in the video:


1) 'Passing the finishing line'

2) A storyline where the main character is attempting to reach a goal

3) Shots of the band interspersed within the video

4) Close-ups

5) Fast pace tempo

After watching the film, I found that my three fairly generic points, being shots of the band interspersed within the video, close-ups and fast pace tempo, were correct. However, the ideas I had for the storyline was wrong. The video really surprised me by using the gimmick of Leprosy as a physical metaphor for lack of ambition. It was very clever and the idea really grew on me. The video was inspired and unique, not what I was expecting but something I really enjoyed.

Another really good technique used was making the music video contrapuntal. The music video is quite dark and depressing, which sharply contrasts with the genre of the music, being pop, which connotes fun and light-hearted.